My friends call me Bill.*

I'm a brand communications generalist.

I think we need more generalists, because life and work are a lot more interesting when we look at the bigger picture and see how things connect and influence each other.

I believe branding is bigger than marketing and that the importance of building trust with your customers cannot be overstated. 

This site is very much a work in progress. 

Thanks for visiting.

*Some of them call me Cliff and that's OK too.